Last Updated: May 2026
At Top End Solar Pty Ltd (“we,” “our,” or “us”), we value your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you interact with our website, use our services, or engage with our advertisements, including Meta (Facebook and Instagram) Lead Ads.
We are bound by the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth).
1. Personal Information We Collect
We only collect personal information that is reasonably necessary to provide you with our solar services and marketing. This includes:
Contact Data: Name, email address, and phone number.
Property & Energy Data: Property address, homeownership status, and average monthly electricity bill details (used to determine solar suitability and estimate financial savings).
Technical Data: IP address, browser type, and usage data collected via cookies and tracking technologies (such as the Meta Pixel) when you visit our website.
2. How We Collect Your Information
We collect information directly from you when you interact with our digital platforms:
Meta Lead Ads: Information you voluntarily submit through forms on Facebook or Instagram.
Website Forms: Information you enter into our online quote calculators, contact forms, or booking systems.
Cookies and Analytics: Data collected automatically via the Meta Pixel and Google Analytics to help us optimise our advertising campaigns and website performance.
3. How We Use Your Information
We use your personal information to power your solar journey and manage our business operations, specifically to:
Provide you with accurate solar design quotes and energy savings estimates.
Contact you via phone, text message (SMS), or email to discuss your solar options and schedule consultations.
Deliver targeted marketing, promotions, and advertisements relevant to your location and interests.
Improve our customer service, website functionality, and product offerings.
4. Disclosure of Your Personal Information
We do not sell, rent, or trade your personal information to third-party data brokers. We may disclose your information to:
Our Employees and Contractors: To facilitate your solar consultation, site inspection, and system installation.
Third-Party Service Providers: Trusted partners who assist us in operating our business (e.g., customer relationship management (CRM) software, IT support, and SMS/email marketing platforms), under strict confidentiality terms.
Compliance and Legal Obligations: Regulatory bodies or law enforcement if required or authorised by law.
5. Direct Marketing and Opting Out
We comply with the Spam Act 2003 (Cth) and the Do Not Call Register Act 2006. By submitting your contact details via our website or Meta Lead Ads, you consent to Top End Solar Pty Ltd contacting you via live phone calls, emails, or SMS messages.
You can opt-out of receiving marketing communications from us at any time:
For SMS: Reply “STOP” to any text message you receive.
For Email: Click the “Unsubscribe” link at the bottom of any marketing email.
For Phone: Inform our representative during a call that you wish to be removed from our contact list.
6. Access, Correction, and Data Security
We take reasonable steps to protect your personal information from misuse, loss, unauthorised access, or disclosure.
Access and Correction: You have the right to request access to the personal information we hold about you and to request corrections if it is inaccurate or out of date.
Data Deletion: You can request that we delete your personal information from our active databases, subject to any legal record-keeping requirements.
7. Complaints and Contact Information
If you have any questions about this Privacy Policy, wish to update your information, or want to make a complaint about a breach of the Australian Privacy Principles, please contact us at:
Company Name: Top End Solar Pty Ltd
ABN / ACN: 536 561 928 08
Email: kasper@topendsolar.com
Phone: 0480 091 288
Postal Address: 8/41 Sadgroves Cres, Winnellie NT 0820
If you are not satisfied with our response to a privacy complaint, you may contact the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.